Cold Outbound that Books Meetings for Growing B2B Brands
Done for you lead generation without hiring someone full-time. With over ten years experience working with businesses like...
Who We Work With
Bootstrapped, founder-led B2B businesses that fit three criteria:
You have a working business
You've got product-market fit, paying customers, and real revenue ($100K+ annually). You're past the zero-to-one phase. Now you need a repeatable way to grow beyond referrals and word of mouth.
No outbound engine exists
You've never done cold outreach, or you tried it without traction and concluded "it doesn't work for my business." All growth has been organic, and when referrals slow down, revenue gets unpredictable.
Can't justify a full-time hire
You need outbound pipeline but gambling on an affordable 24 year old sales rep doesn't make sense. You need the output of an experienced pipeline builder without the overhead of a full-time employee.
What We Do
We build the outbound engine that growing businesses need to push through revenue plateaus. That means working across three interconnected areas:
Offer Creation
Most cold outreach advice falls flat because it's not applicable for your specific business situation and industry. I design an offer that will compel people to get on the phone with you and guide them towards the actions you want them to take.
Outreach
Personalized outreach via cold email, LinkedIn, and other channels. Relationship-focused tactics that don't burn out your market or harm your brand. Beware of spray-and-pray 'lead gen experts' who tell you to send 1,000s of emails per day.
Content
In crowded and competitive industries, one of the best ways to build long-term, profitable relationships is by co-creating content with your prospects. We systematize this process and help transition these relationships into sales meetings.
These three areas work together. Outreach without content fails to nurture prospects over time. Content without outreach means you're waiting for people to find you, and weak offers hamper both.
90-Day Sprints
To experiment and test tactics for revenue
Most freelancing or consulting engagements feel mushy. They drag on longer than initially discussed, or are slow off the mark. There isn't a definite start and end date, and there is no urgency for them to push and drive things forward.
That's why we work against a 90-day sprint designed around two milestones to avoid this and get to revenue faster:
Supplying the Ship
We gather the minimum viable intelligence needed to start generating conversations with your ideal customers.
Founder Interviews
Two 90-minute deep-dive conversations covering your ideal customer profile, market landscape, offers, outreach channels, and what success looks like.
Asset Review
We review your existing outreach, content, positioning, prospect data, and past attempts so we know what exists vs. what needs to be built.
GTM Blueprint
A written plan with ranked experiment options, recommended channels, target volumes, and success criteria. Delivered with a Loom walkthrough.
Alignment Call
We review the Blueprint together, align on which experiments to run, and confirm success metrics before the sprint begins.
Timeline
Typically 2-3 weeks, untimed. We move at your pace. The 90-day sprint timer does not start until we complete this milestone.
Casting Off
Once we have mutual buy-in around what hypotheses we're testing and how we'll measure success, we begin our done-for-you service.
Weekly Updates
Email updates every Monday: what we did last week, what we plan to do this week, and any bottlenecks we need help with.
Monthly Calls
Calls scheduled every 30 days from the start of milestone two.
Async Communication
Outside of scheduled calls and weekly emails, we use Loom videos or notes for immediate needs and match your communication style.
90-Day Review
Performance review to decide whether to start new tactics or scale up current hypotheses.
Renewal
If you want to renew, we start work immediately. If you want to cancel, we provide all documentation to set you up for your next voyage. Either way, this definitive end point is built in by design.
Pricing
Monthly Fee
Flat monthly fee, starting at $2,000
Aligned Incentives
Commission or bonus based structure
Commitment
90-day commitment per sprint
From the Founder
After 10+ years of B2B sales experience spanning from startups to Fortune 50 companies, I now focus on helping B2B businesses build a repeatable method to acquire customers outside of word of mouth and referrals.
I love to take complex concepts, break them down and deeply understand each component part, and then simplify the process. This translates perfectly to situations like:
- Needing to branch out beyond word of mouth and referrals for the first time to move past the revenue plateau your business has been stuck in
- Needing to find a new, sustainable, and repeatable outbound channel to source customers from
- Feeling the pressure to source new business, but not understanding how to start, and spending days spinning your wheels with tactics you see others succeed with
These problems require an iterative approach that meets the unique needs of your ideal customer profile and your business. The nature of our 90-day sprints focuses on finding repeatable ways to bridge the gap between your services and speaking with prospective clients.
Worth a conversation?